Team and institutions

The Team building NudgiFi.

A senior, hands-on team spanning AI/ML engineering, behavioural science, system design and NLP, led by a founder who is also a certified CBT practitioner, backed by academic and compute partners across Europe.

Founder

Dr. Mohsin Goni

Founder · CEO and Head of Product

MSc Finance, Doctorate in Business Administration
Expert in AI and Machine Learning, Certified CBT Practitioner
3x Founder (Co-Founder @ Xensoft Labs, iKraftSoft Technologies)
Researcher, Inventor, Author of many papers on JITAI & Privacy Preserving AI

Leadership and core team

Dr. Razeef M.

Chief Technology Officer · Expert AI/ML

PhD, Artificial Intelligence · On-device model distillation

Dr. Farzana Irshad

Chief Marketing Officer

PhD, Biochemistry · GTM strategy, digital marketing and team culture

Waseem A.

Domain Expert

MBA and MSc, Applied Psychology · Behaviour-change design

Farhan Rafiq

Chief Scientist · R and D

JITAI research · Architect of intelligent systems · SSRN co-author

Beyond the core team, our capable development team across India powers up our delivery capacity.

Advisors

Guidance from people who've built and scaled before.

Nick Sgobba · Italy

Innovation and IP Strategy

Ex-IBM Senior Inventor, 50+ patents · AI product scientist

Giorgio Guidi · Italy

Italian Market and Non-dilutive Capital

Founder and CEO @ The Hive Accelerator · Founder @ TH2 S.p.a. · CEO @ Sida Group Srl · Board Member, European PropTech Association

Monis Khan · India

Low-cost Small-model Training · India Pilot

M.Tech (NLP), IIIT Hyderabad · Founder @ Emlylabs, Co-Founder @ Datoin · ex-Research Scientist @ IIIT Hyderabad · Anchors the India pilot

Dr. Shahzeb M. · UK

UK Expansion Bridge

PhD Economics, University of London · Course Director, Coventry University UK

Dr. Ivana Roncevic · Croatia

Linguistics · The Words, When They Matter

PhD (Linguistics) · PG Artificial Intelligence · DBA Professor, Birchwood University · Associate Professor, Prince Sultan University

Institutional partners

Academic and compute partners across Europe.

Compute partner · Bologna

EuroHPC Leonardo (CINECA)

Super-computer cluster, Bologna, securing access for research-grade on-device model training.

Academic partner · Ancona

UNIVPM University, Marche

Vision, Robotics and AI research partnership, Ancona, home of the VRAI Lab tie-up.

Join us

Building human-centric AI?
So are we.

We're always open to engineers and behavioural scientists who find on-device, privacy-first AI as interesting as we do.

Get in touch About the product